Wednesday, June 4, 2008

Emami Fair & Handsome- fairness cream for men for Rs 5/-

2008-06-04 17:30:34 Source :

Emami Limited, the Rs.600 crore personal and healthcare FMCG major has launched Emami Fair & Handsome ?Fairness Cream for Men in a new stout sachet for Rs.5/- only thus making it convenient and easy to pick up.

oday pricing has a crucial role to play in the marketplace and it significantly influences the impulse of our consumers. Fair and Handsome is a market leader in its category but we continuously want to reach closer to our consumers by providing them maximum benefits and convenience. Introducing Fair and Handsome in a new sachet for Rs 5 /- is one of the ways to do so? said Mr Mohan Goenka, Director Emami Limited.

Fair and Handsome, world No 1 fairness cream for men, can now be used by a larger number of consumers who can experience its unique Five Power Fairness formula that has been created after extensive research and collaboration of American and Indian scientists and herbalists. The formulation has Double strength Peptide Complex which is patented in the U.S. and is a revolutionary formula that penetrates tough male skin and regulates melanin to make the skin fairer in four weeks. It also moisturizes the skin and protects it from harsh UV rays and pollution.

Emami Fair & Handsome is also available in the 12 ml, 30 ml and 60 ml packs priced at Rs. 10/-, Rs. 35/- and Rs. 65/- respectively at all leading general stores, departmental stores, chemists, Kirana stores and all retail outlets across the country.

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